Indego Africa (www.indegoafrica.org) is a non-profit that supports female artisans in Rwanda by training them in business skills and design, and partnering them with brands like Nicole Miller, J. Crew, and Anthropologie to sell their beautiful handicrafts in the US and Europe.
Throughout the year, IA likes to set up pop-up shops that are free, fun, and fashion-oriented. I co-lead the logistics aspect of the Fashion Week pop-up shop, and came up with creative ways to display the products and IA’s mission. As in a multimedia art gallery, guests could watch videos of IA’s artisans in Rwanda at tablet stations throughout the space. Volunteer models wore styled products to display their versatility.
This event was IA in New York’s most successful to date!