Indego Africa // Fashion Week Pop-Up Shop // New York, NY

Indego Africa (www.indegoafrica.org) is a non-profit that supports female artisans in Rwanda by training them in business skills and design, and partnering them with brands like Nicole Miller, J. Crew, and Anthropologie to sell their beautiful handicrafts in the US and Europe. Throughout the year, IA likes to set up pop-up shops that are free, […]

Indego Africa // 5th Annual Ibirori! // New York, NY

Indego Africa (www.indegoafrica.org) is a non-profit that supports female artisans in Rwanda by training them in business skills and design, and partnering them with brands like Nicole Miller, J. Crew, and Anthropologie to sell their beautiful handicrafts in the US and Europe. For a few years now, IA has had an annual celebration called Ibirori!. […]

JapanFest // Atlanta, GA

With the cooperation of Japanese Chamber of Commerce, Japan-America Society of Georgia, and the Japanese Consulate, JapanFest is the largest Japanese culture festival in the southeast and draws crowds nearing 20,000. The two-day festival has a number of vendors, exhibits,  activities, and foods that aim to share Japanese culture with the south. My role as a […]

SJI Associates for [adult swim] // College Rep // Athens, GA

Part of [adult swim]’s targeted marketing strategy was using guerrilla marketing techniques to promote the brand to college students.  A team of two and I were charged with marketing and executing three events at the University of Georgia campus. We marketed the events by posting “hidden” messages/advertisements on sidewalks, streets, etc, as well as more formal advertising through newspapers and […]